Alli Blum

Alli offers strategic advisory services in a "Chief of Staff" capacity for SaaS leaders and coaching for their teams.

Hypothesis Department is a strategy, research, and change consulting firm that helps SaaS leaders understand why their best customers buy, mobilize that understanding across the org, and get buy-in from your team so you can make better decisions based on customer consensus.

We help Founders of growing SaaS teams with one-on-one strategic advisory support to prioritize your biggest "right now" opportunities while still keeping an eye toward your long-term goals - so you can grow your business and your skills as a leader.

Put another way: You bring us problems. We ask lots of questions. Together we find a path forward.

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Questions that Alli can help with:

• "We have high signup but low activation, what gives?" This is similar to my old wheelhouse of onboarding, in-app & email experience design, UX/product design, and conversion copy.
• "How do we understand our customers? What does that even mean?" Questions related to user research, customer interviews, and operationalizing qualitative data with a repository.
• "How do we decide what to build? How do we build the right things?" Planning, prioritization, and product management strategies for choosing work that helps customers make progress and helps the business grow.
• "How do we know who our best customers are?" Designing Segment events to answer questions and decipher customer success milestones.
• "How do we communicate and collaborate with folks who are new to our team?" Documentation habits for sharing decisions, nomenclature, and project plans.