Pricing is one of the most powerful levers in your business, but also one of the trickiest to get right. For SaaS founders, it’s not just about picking a number — it’s about understanding your customer’s perception of value, how your product fits into their workflow, and what pricing model aligns with your growth goals.

Learn how to think about value-based pricing, common SaaS pricing models, how to test and adjust pricing over time, and when to consider things like free plans, trials, or usage-based billing. Done well, pricing can increase revenue, reduce churn, and attract better-fit customers.

Pricing Playbook

Approach pricing with more clarity and confidence. Learn the fundamentals of value-based pricing, the psychology behind what makes a price feel “right,” and the common traps founders fall into when setting or changing pricing. You’ll learn how to think about tiering, discounts, free plans, trials, and how pricing ties into positioning and customer perception.