Sales Knowledge Base
Sales, at its core, is about helping people make confident decisions. It means understanding their problems, clearly communicating how your product solves them, and guiding them through the process. For founders, sales isn’t a separate function. It’s a critical part of building the business.
Whether you’re closing deals yourself or leading a team, sales involves listening well, qualifying opportunities, handling objections, and building trust over time. It’s not about being slick or overly persuasive. It’s about being clear, helpful, and consistent in driving toward outcomes that benefit both you and your customer.
Sales Playbook
Walk through the fundamentals of building a repeatable sales playbook (aimed at B2B SaaS founders). Learn how to define your ICP, approach outbound and inbound sales, and structure your pipeline without overcomplicating it. You’ll hear practical advice on what to track, how to test messaging, and how to evolve your sales motion as you grow. It’s designed to be especially useful for founders doing sales themselves or just starting to build out a team.
Expert Session Recordings
This presentation provides a solid sales call formula, focusing on the crucial mindset shift needed to see sales as a full-contact sport and the actionable scripting techniques to execute it confidently. Join Craig Hewitt for a presentation that gives you real tools for turning sales into a growth engine.
Most SaaS websites treat every visitor the same, yet not every visitor is at the same stage or wants the same thing. Brennan Dunn will share how to implement on-site and email personalization that adapts your core offering / value prop in realtime to increase trial signups, demo requests, and conversions (without needing a huge team or complex tools).
In this session Daniel Hebert covers exactly what to track and how to coach your sales reps to hit quota faster by mastering sales process mechanics. If your team is underperforming or revenue is lagging, learn the critical levers to pull and turn insights into consistent closing.
Sales Mentors
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good links
Free eBook by mentor Steli Efti
How to structure quotas, compensation, and territories for a new sales team. Article by David Sacks.
A practical 9-step guide to writing cold emails that feel warm, build trust, and actually get responses.