Hiring Knowledge Base
Hiring is about more than filling seats: It’s about bringing in the right people to help you build the company you envision. As a founder, you're not just choosing teammates, you're shaping culture, defining expectations, and deciding what you no longer want to do yourself. It’s both a strategic and emotional process, especially in the early stages when every hire has an outsized impact. Good hiring requires clarity about what you need, honesty about what you can offer, and the willingness to invest time into finding people who align with your pace, values, and goals.
Hiring Playbook
Get a grounded, tactical view of hiring from a founder's perspective. The Hiring Playbook covers how to recognize the signals that it's time to hire, clarify the role you actually need, and avoid common pitfalls like hiring too soon or offloading the wrong tasks. You'll also hear strategies for running a lightweight but effective hiring process and evaluating candidates based on both capability and fit. The focus is on helping you make smart, confident decisions as you start to build — or expand — your team.
Expert Session Recordings
In this live interview, we chat with Kevin Wagstaff, co-founder of Spectora, the bootstrapped SaaS that scaled to $15M ARR before bringing on a CEO and selling a portion to private equity. We’ll cover how he grew the business, what the exit process looked like, and lessons learned along the way.
Recommended Agencies
Discount recruiting service. TinySeed and many TS startups have used them. Greg Valentine is a mentor.
Latin America remote developers.
Good Links
Who by Geoff Smart and Randy Street introduces a proven hiring method that helps leaders consistently avoid costly mis-hires and attract top talent with a 90% success rate.
A practical guide to hiring top sales reps, with step-by-step playbooks, templates, and interview questions. By mentor Steli Efti (founder of Close.com).
On Lenny’s Podcast, Emily Kramer shares when and how to hire marketers, the roles to prioritize, red flags to avoid, and actionable frameworks to scale your marketing team.




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