Emma Davis
Paid Acquisition
I help businesses understand and optimize their return on investment in paid digital marketing.
I've been applying mathematical rigor to paid digital marketing programs since 2014, combining methodical testing, advanced analytics, and deep financial data to drive provable and profitable growth for businesses of all sizes. Recurring revenue, churn, expansion, LTV, conversion rate, close rate, traffic cost... these are all just variables that can be used to compound incremental gains that make the math work for your customer acquisition program.
Some of my favorite questions to help with:
- How do I know if I should run paid digital ads?
- What am I even getting for my paid digital investment?
- How much should I be spending on paid digital to get it to work?
- How long do I need to test paid digital before it should start working?
- What channels should I run paid digital ads in?