Gia Laudi
Scaling
I'm a longtime SaaS operator and exec who created the Customer-Led Growth™ framework and co-authored Forget The Funnel. I help B2B SaaS companies (especially PLG) solve fundamental positioning and ICP problems that keep growth stuck.
What I’m known for: Turning fuzzy positioning, mediocre messaging and weak conversions into a crystal-clear path forward your team can execute against. I don't guess. I use customer evidence, your growth goals, and the product, marketing and industry experience I've developed over decades.
I'm here to help with:
- Positioning & messaging that actually converts
- ICP clarity (who to focus on vs. who to fire)
- Fixing broken onboarding or activation
- Retention & expansion strategy
- Product marketing without the overhead
I speak at MicroConf, Business of Software, and many other industry conferences. Through my consultancy, I deliver done-for-you strategic sprints—no coaching, no retainers, just clarity and a plan.