Marcos Rivera
Pricing
Marcos Rivera (founder and CEO of Pricing I/O) is a B2B SaaS pricing expert with over 20 years of experience helping tech companies capture value and unlock growth at scale.
As a former operating executive with Vista Equity Partners, he focused on value-creation areas of product management and pricing for a $65B portfolio of technology companies. Marcos coaches SaaS Founders worldwide and is a frequent speaker, board advisor, and published author.