Forget the Funnel (Gia Laudi)
Gia is a longtime SaaS operator and exec who created the Customer-Led Growth™ framework and co-authored the book Forget The Funnel. She helps B2B SaaS companies (particularly PLG) solve the fundamental positioning and ICP problems that keep growth stuck.
Working with Gia and her team, you get done-for-you strategic clarity through fixed-scope sprints. In 4-6 weeks, you walk away with customer research, differentiated positioning, messaging that converts, and a prioritized growth roadmap your team can execute against.
Gia is speaking at MicroConf 2026 [check out her bio] and recently led a SaaS Institute expert session. [Link to recording]
For SaaS Institute Founders:
As a SaaS Institute mentor, Gia offers a complimentary 60-minute diagnostic session to help you determine whether your challenges are fundamental positioning/ICP issues (her specialty) or tactical execution gaps you can solve internally. High-impact, high ROI on your time.
If it's a fit, SaaS Institute founders get $2,000 off Clarity or Growth Sprint pricing (sprints start at $15k).